malapropism......A humorously misapplied word.............An advertisment i like is Geico........the one with the geico the lizard talkin about an in surance company. The advertisment is for car insurance but it has an funny word apllied with the character....A good peron or example of it is Yogi Berra a baseball player.......he would come up with things like."if you dont know where your going you'll end up somewhere else"